Our client is seeking a highly motivated Key Account Sales Representative based in the Western Cape. The ideal candidate is results-driven, adaptable, and skilled in building strong customer relationships, with a proven ability to contribute to business growth and succeed in competitive markets.

Responsibilities Include:

• Sales Expertise: Strong sales skills are essential, including prospecting, negotiating, and closing deals. The representative should be skilled at identifying opportunities, building relationships, and persuading customers to support our products.
• Account Management: Understand customer needs, develop customer plans, and implement strategies to maximize sales, increase market share, and customer satisfaction. This role requires strong communication and problem-solving skills.
• Product and Category Knowledge: A deep understanding of the company's products and services is necessary to effectively promote and sell. Be able to articulate commercial benefits and value propositions to customers.
• Industry Knowledge: Familiarity with the industry in which the representative
• operates is important. This includes understanding market trends, competitors, and consumer preferences to stay ahead of the competition and identify new opportunities.
• Analytical Skills: Ability to analyse sales data, market trends, and customer insights is valuable for identifying growth opportunities, assessing account performance, and making informed decisions. Have strong analytical skills for developing sales strategies and optimizing results.
• Relationship Building: Building and nurturing strong relationships with key accounts is crucial for long-term success. Be skilled in building rapport, maintaining regular communication, and providing excellent customer service to foster trust and loyalty.
• Technical Ability: Ability in utilizing CRM is important for managing customer audits, implementing tactical KPI’s, and capturing all trade insights/activity.
• Adaptability: Must be flexible, resilient, and open to learning and implementing new techniques to stay competitive.
• Communication Skills: Excellent verbal and written communication skills is essential for effective customer interactions, negotiation, and building relationships. Be able to tailor communication to different segments, listen actively, and communicate clearly and persuasively.
• Management skills: Responsible for daily management of sales merchandising agency.

 
Qualifications and Experience:

• National diploma or degree in Commerce, Marketing, or a related field.
• A recognized wine certification (e.g., Cape Wine Academy or Wine & Spirit) is advantageous.
• 5+ years of FMCG sales experience, with a strong preference for experience in the liquor industry.
• Holds a clean (unendorsed) driver’s license and has own reliable transport.
• Solid market and category knowledge.
  

Please do not apply for the position if you do not meet the requirements.

Should you not receive a response to your application within two weeks please consider your application unsuccessful.