Are you passionate about wine, education, and building meaningful relationships? We're on the lookout for a vibrant, motivated person to join the Cape Wine Academy in Johannesburg.

Key Responsibilities

• Develop a course specific sales and marketing strategy in conjunction with the team in order to create an effective push and pull strategy to achieve student numbers and sales targets as budgeted.
• Persuasive selling for all queries to guide and convince potential students and clients to book for courses. Actively advancing the sales pipeline to encourage sales.
• Detailed segmentation by channel, client and student accompanied by strategic action plans to be implemented in targeted areas.
• Mapping of potential clients and students and possible leads, together with an action plan of executing on this.
• Effective relationship management is required with students and clients. Of which any queries are dealt with effectively and efficiently.
• Ensure timely and accurate communication of relevant information to both the CWA team and external stakeholders, including clients, prospective students, and partners.
• Effective management of all relevant incoming and acquired data, ensuring that relevant insights and learnings are drawn and put into action plans. Includes the analysis of sales-out transactional data and industry data sources revealing wine consumption trends and consumer behaviour patterns.
• Ensure that all independent contractors are briefed, booked and have all information regarding the course.
• Ensure that value and volume sales targets are achieved per month, per quarter, per semester and per year within budgeted margins.
• Annual budget planning and forecasting and tracking together with the principal.
• Weekly tracking of current sales vs. targeted sales.
• Ensure that the student journey is seamless, professional and engaging from first contact.
• All incoming queries will be navigated based on the category of the query and in an efficient and effective manner. These queries include email, website and telephonic queries.
• Timeous response to all queries with an infographic on how the booking process works is sent together with the brochure for the course and follow up communication.
• Ensure that the facilitation, invigilation and hosting of events is always executed in terms of current trends within the market and best practice standards.
• Ensure that lecturers and facilitators are excellently informed in good time with all information on the course class, presentation, wines, students and venue.
• Ensure that hosts are trained in standard execution and that their performance is monitored and assessed.
• Continuous maintenance and improvement of course content to ensure accuracy, relevance and impact together with the CWA Principal.
• Ensure the effective use of the LMS system for managing students and courses relevant to your role.
• Effort shown to ensure that you are kept up to date with all the trends taking place in the liquor, and more specifically within the wine industry.
• Participate in CWA courses with a minimum required standard of Certificate Wine Course level.

Qualifications and experience:

• Tertiary Education: communication management, or customer relations. CWA Courses or other Wine Certification.
• 5 years administration experience, 5 years’ experience within a customer service role, 5 years’ Sales experience.
• Valid Driver’s license

Please do not apply for the position if you do not meet the requirements.

Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.